Pandemic response

Picture of Sophia Petrillo's frowning face from The Golden Girls.
Picture it! San Francisco, 2009
As if the financial crisis wasn’t enough, here was a potentially serious pandemic.

Rapid intervention for the public’s health,
against a global pandemic.

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In 2009, a potentially deadly strain of H1N1 influenza spread rapidly across the globe. Our team worked closely with public health authorities (including CDC and HHS) to use Google’s important platform to respond.

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In addition to straightforward messaging to remind people how to stay safe, we helped guide people to seasonal and (when available) H1N1 vaccines.

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HHS and other entities could embed and take advantage of this straightforward intervention.

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Ultimately working with the American Lung Association as a data provider for flu vaccine locations, we also planned to support mom & pop pharmacies, not just major chains.

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