iodine.com

Picture of Sophia Petrillo's frowning face from The Golden Girls.
Picture it! San Francisco, 2015
People were listening on their iPhone 6 to Hotline Bling.

People-centered medicine.
What a data-driven, people-centric resource for drug information could be.

iodine.com screenshot of Nexium (Esomeprazole) basic information.

State-of-the-art drug information in 2014 was jargon-filled text on WebMD. We aimed higher, with interactive tools and human design elements to give people clear and unambiguous information. Our project—iodine.com (acquired by GoodRx)—ultimately became the 2018 Webby award winner for best health website. It combines straightforward, plain-lanauge drug information with interactive medical & real-world data-driven tools for better medical decision-making.

iodine.com screenshot of drug comparison tool.

I was the head of product design at Iodine and one of the React developers for iodine.com. We wanted a conversational tone & feel that approximated talking with a trusted pharmacist. With teammates Amanda Angelotti, Thomas Goetz, and Michael Schulz, we developed a scheme with unique data-driven elements:

  • A "bottom line" about the medicine
  • Clear upsides and downsides
  • A timeline of what to expect
  • Tips from pharmacists
  • Interactive comparisons of alternatives & drug side effects
  • Real-world experience from more than 100,000 Americans
iodine.com screenshot of what to expect from Wellbutrin for depression.

People deserve to be treated like human beings, especially in medical decision making. We departed from the paternalistic, and gave people contemporary user experiences.

We were early adopters of React which gave us immense power to create reusable, interactive parts that we were able to recompose as we learned what worked.

iodine.com screenshot of what to expect from Wellbutrin for depression.