What a data-driven, people-centric resource for drug information could be.
State-of-the-art drug information in 2014 was jargon-filled text on WebMD. We aimed higher, with interactive tools and human design elements to give people clear and unambiguous information. Our project—iodine.com (acquired by GoodRx)—ultimately became the 2018 Webby award winner for best health website. It combines straightforward, plain-lanauge drug information with interactive medical & real-world data-driven tools for better medical decision-making.
I was the head of product design at Iodine and one of the React developers for iodine.com. We wanted a conversational tone & feel that approximated talking with a trusted pharmacist. With teammates Amanda Angelotti, Thomas Goetz, and Michael Schulz, we developed a scheme with unique data-driven elements:
- A "bottom line" about the medicine
- Clear upsides and downsides
- A timeline of what to expect
- Tips from pharmacists
- Interactive comparisons of alternatives & drug side effects
- Real-world experience from more than 100,000 Americans
People deserve to be treated like human beings, especially in medical decision making. We departed from the paternalistic, and gave people contemporary user experiences.
We were early adopters of React which gave us immense power to create reusable, interactive parts that we were able to recompose as we learned what worked.